


I believe that one of the greatest investments you can make is in your own mind.
I am Paul Edworthy, a Clinical Hypnotherapist and NLP Practitioner, and the founder of Greatest Mindset™. I work privately with individuals who want to overcome the thoughts, beliefs, fears and patterns that may be preventing them from performing, achieving or living at the level they know they are capable of.
My work includes private practice through Harley Street in London, alongside appointments in Devon and online throughout the UK.
While I work with people from all walks of life, I have a particular interest in working with business leaders, founders, senior executives and sports professionals.
These are often highly capable people who are accustomed to solving problems, taking responsibility and performing under pressure. Yet success does not make someone immune to overthinking, anxiety, self-doubt, fear, loss of confidence, stress or feeling stuck.
Sometimes the person everyone else relies upon needs somewhere they can speak openly too.
That is the environment I aim to provide.
My own introduction to hypnotherapy came in 2018 when I experienced it personally for a fear of public speaking.
That experience gave me an understanding of hypnotherapy from the client's side of the chair. I became fascinated by how our established patterns of thinking can influence confidence, behaviour, decision-making and ultimately the lives we create.
Having also spent more than 20 years in business and entrepreneurship, I understand something of the pressures that come with responsibility, leadership and ambition.
I understand what it means to make decisions when there is no obvious answer, to carry responsibility for other people and to have others looking to you for direction.
This combination of professional training, personal experience and business experience influences the way I work today.
I am interested not only in what someone is experiencing, but in what overcoming it could make possible.
I do not believe in treating every client or every problem in exactly the same way.
Before recommending that we work together, I want to understand three things:
What is happening now?
What would you like to be different?
And is my professional approach appropriate for you?
Our initial assessment allows me to understand your circumstances and gives you the opportunity to understand me, my approach and what working together would involve.
Where appropriate, my work may incorporate clinical hypnotherapy, mindset coaching, NLP, guided visualisation and other techniques within my professional training and scope of practice.
Everything has a purpose.
I am not interested in creating dependency or keeping someone in therapy unnecessarily. My objective is to help create meaningful change as efficiently and responsibly as possible.
When somebody chooses to work with me, they are placing a considerable amount of trust in me.
I take that responsibility seriously.
Your wellbeing will always take priority over selling you a session or programme.
Before working together, I consider whether my services are appropriate for your circumstances. If I believe you would be better supported by your GP, another healthcare professional or a practitioner with different specialist expertise, I will tell you.
I do not diagnose medical or psychiatric conditions, replace medical treatment or advise clients to discontinue prescribed medication or treatment.
You remain in control throughout our work together.
You will never be required to discuss something you do not wish to discuss or participate in something you are uncomfortable with.
Your privacy is also extremely important to me. Enquiries and sessions are handled discreetly and confidentially, subject to my professional, safeguarding and legal responsibilities.
When you pay for my professional services, you are not simply purchasing an hour of my time.
You are investing in my training, professional experience, preparation, judgement, discretion and the individual attention I give to understanding your circumstances.
Most importantly, you are investing in the potential value of the change we are working towards.
If a limiting belief is preventing a business leader from making an important decision, what could removing that barrier be worth?
If fear is affecting an athlete's performance, what could restoring confidence make possible?
If overthinking is affecting your leadership, relationships or quality of life, what would being able to think clearly and switch off be worth to you?
That is why I focus on the value of the outcome rather than simply the time spent in a session.
There should always be a clear reason for the work we undertake together.
My professional practice is built around five principles: Respect, Efficiency, Professionalism, Integrity and Trust.
I will treat you as an individual and without judgement.
I will respect your time and work purposefully towards the objectives we agree.
I will maintain appropriate professional standards and boundaries.
I will be straightforward with you about what I believe I can and cannot help you with.
And I will never recommend a service simply because I can sell it to you.
If I don't believe I am the right practitioner for you, I will tell you.
My mission is to become one of the UK's leading hypnotherapists for business leaders and high-performing individuals.
But being recognised as a leading practitioner means more to me than reputation.
It means providing an exceptional standard of professional care, protecting the trust clients place in me and delivering a service where clients can clearly understand the value they are receiving.
Some of the people I work with are accustomed to being the strongest person in the room.
They may have employees, colleagues, shareholders, clients, supporters or family members relying upon them.
That can make it difficult to find somewhere completely separate from everyday life where they can speak openly.
My role is not to judge you, impress you or tell you how you should live your life.
My role is to listen, understand what you want to change and use my professional skills to help you move towards it.
Whether you are leading a company, competing professionally, building something ambitious or simply wanting to make an important change in your life, you will receive the same thing from me:
Professionalism. Discretion. Respect. Honesty. And my commitment to helping you achieve the greatest mindset you are capable of.
Paul Edworthy BA (Hons) Dip.Hyp NLP Prac. MNCH (Reg.) HPD DBS
Clinical Hypnotherapist & NLP Practitioner
Founder, Greatest Mindset™
Harley Street, London | Devon | Online
Private appointments by assessment only.
All enquiries are handled confidentially.
In-Person and Online

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